Cprime

As a trusted global consulting partner backed by Goldman Sachs and Everstone Capital, Cprime empowers organizations not only to accelerate change but to embrace it as a catalyst for strategic growth. Going beyond traditional consulting and guidance, we help modern businesses accelerate change and exceed customer expectations through intersecting product and platform.

Roles:

Creative Manager
Marketing Design Strategist

Timeline:

2019-present

Events

ADTC

Event Redesign

Taking Agile (and branding) to the next level

Leaning into a vibrant color palette, energetic tone, and gaming theme for the event. “The Pace of Change is Upping Our Game”

Before:

After:

Social:

Print:

Email Design and Builds:

Content

Whitepapers & Guides

1-Pagers

Infographics

Marketing

Display Ads

Email design and builds

Brand

Iconography

As part of a brand revision in 2020, the Cprime design team looked to reinvent their iconography library. As the visual design strategist, I was a part of the implementation, iconography style origination, and execution of over 300+ new icons. Prior to this project, Cprime was using roughly 20 icons in total with varying styles that proved to be outdated and inconsistent.

Before:

After:

Within this library, were icons to represent people and job roles.

After using this set for a year or so, members of Cprime requested icons that clearly represented diversity, and while the current icons were only outlined strokes, our team needed to strategize how to best represent different races, gender identities, religious backgrounds, body sizes, age, and abilities. As a result, the following icons were developed.