Yes Possible Hair

Yes Possible Hair is the name of the salon services provided by Maris Yohn. Maris was looking for a brand identity to kick-start her career in the salon world. After working together on the goals and vision for her brand, we delivered a logo, color palette, iconography library, font styles, messaging and tone, and social media graphics to get her started.

Services:

Brand Identity
Social Media Graphics

Timeline:

2024

The Logo

Coming from the eastern coast of Wilmington, North Carolina, Maris wanted a logo and brand that embodied her beachy lifestyle and love for the laid back, easy going coastal scene. Her request was to somehow incorporate waves into the logo in some capacity and utilize a cursive font.

To The drawing board…

I really like to begin projects with sketching. With logo concepts especially, I find it helpful to brain dump as many elements and ideas that come to mind in the planning phase to better find what works and what doesn’t.

For the logo, a custom font was necessary to best turn the letter s into waves. I then looked at playing into the idea of incorporating scissors somehow to help convey the intent of the services provided by Yes Possible.

pastels with purpose…

Maris expressed a love for pastels and soft tones for her color palette. She sent helpful inspiration pictures so we could best narrow down her style.

With any color palette, it was necessary to find a dark tone that paired well with the pastels for contrast and accessibility.

Socials and fonts to Set the tone…

I wanted to give Maris some social media graphics to get her social media accounts started. Some graphics to tell the story of her mission, some to showcase her services, and others to simply elevate the personality of her brand.